Our Team:

Louise Frend

Tourism, Hospitality & Leisure Business Broker
East Coast, North Island
International: +64 21 278 9952
NZ Mobile: 021 278 9952

Email: louise@tourismproperties.com

Broker Profile

Servicing the Hawke’s Bay, Gisborne and Taupo regions, Louise brings to the team over 30 years of experience within the tourism, hospitality and leisure sectors in Europe, Fiji, Australia and New Zealand.

Louise has worked in national and international tourism & marketing roles and has working relationships with Tourism New Zealand, Tourism Export Council, Business Events Industry Aotearoa (BEIA) and Tourism Industry Aotearoa (TIA).  She has worked alongside the RTOs in the country, the NZ inbound and wholesale operators and international trade partners in the key markets for New Zealand.

After an extended contract as Marketing Manager, New Zealand Tourism Western Australia, in 2016 Louise established her own tourism consultant & marketing company Unique Stays & Experiences. This role developed her significant knowledge of Destination Marketing, product development and campaign management.  Following this contract she established her own consultancy company, specialising in supporting small businesses in the marketing and trade efforts both domestically and internationally.

In March 2020, Louise put Unique Stays into hibernation due to Covid and in May of 2020 Louise was contracted as General Manager, Destination Kaikōura working alongside MBIE and central and local government to deliver a recovery strategy for the region.  More recently Louise spent a year working with Tourism New Zealand as a Qualmark Business Advisor.  She gave this up to re-focus her attention her on consulting business, Unique Stays & Experiences in December 2022.

Still active in her consulting role, Louise has extensive depth of experience in the product development and marketing sectors of the industry. This scope of work ranges from destination marketing, tactical marketing campaigns in conjunction with airlines, accommodation and activity partners, through to public relations, business negotiations, brochure and advertising production and mentoring product to become ready for the international market.

Louise’s experience has provided her with a range of sales management and tourism skills, gaining her significant expertise and a broad and influential network within the industry. A natural leader with effective communication and management skills, Louise is passionate about business & tourism.  She welcomes the opportunity to apply her professionalism and boundless energy in assisting buyers and sellers as they find the right opportunities for the future of their businesses.

Well known in the NZ tourism industry, Louise is known for her honesty, integrity and insights.  She is immensely excited as she ventures into business brokerage, this is further fueled by a desire to work with an excellent team and Tourism Properties’ outstanding reputation in the field.


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