Prime Retail or Hospitality Opportunity – Queenstown CBD

Two purchase options available – purchase the leasehold premises or the business with chattels, goodwill, and stock at valuation.

Fashion | Lifestyle | Retail Business

Established in 2005, Decode is a renowned boutique retail brand, offering a carefully curated collection of women’s fashion, accessories, homewares, and lifestyle gifts. Positioned in the heart of Queenstown on busy Camp Street, with approx. 14 metres of premium street frontage, this store benefits from exceptional visibility and steady foot traffic from both loyal locals and high-spending international visitors.

With almost 20 years of successful trading, Decode is a turnkey operation supported by a loyal customer base, strong e-commerce platform, exclusive supplier relationships, and a dedicated team. Whether you’re a hands-on fashion entrepreneur, a creative partnership, or a lifestyle investor seeking semi-passive income, this is a rare opportunity to step into an established and respected Queenstown brand.

Business Highlights

• Prime Location – 144m² modern retail space in a high-footfall CBD location

• Strong Brand Legacy – Nearly two decades of trading and loyal clientele

• Omnichannel Sales – Shopify-powered online store complements retail presence

• Skilled Team in Place – Assistant manager, sales staff, and contracted online/admin/marketing support

• Exclusive Ranges – Longstanding supplier relationships with premium NZ and international brands

• Flexible Ownership – Operate directly or oversee remotely with proven systems

Product Range

• Fashion – NZ & international labels: Trelise Cooper, Kathryn Wilson, Loobies Story, Tuesday, Elk, Scotch & Soda, and more

• Accessories – Handbags, footwear, jewellery, and favourites like Birkenstock, AS:98, and Mjus

• Homewares & Gifts – Ecoya, Citta, Lyttleton Lights, Tikitibu, Murkani, and other sought-after lifestyle brands

Growth Opportunities for Business

• Expand online sales via SEO, digital marketing, influencer partnerships, and email campaigns

• Build customer loyalty programmes to enhance repeat business

• Develop Decode-branded collections or exclusive collaborations

• Explore pop-up retail in other high-profile tourism locations

• Create in-store events and experiences to drive engagement and foot traffic

Lease & Premises

• Address: 13 Camp Street, Queenstown

• Lease: Secured through to Oct 2033 (with renewals)

• Rent: $127,072 + GST p.a. (next review Oct 2024)

• Premises: Approx. 144m² with strong street presence, modern fit-out, back office, kitchen, and toilet facilities

• Flexibility: Landlord open to tenancy split (subject to approval)

Decode combines lifestyle, fashion, and location – a stylish, established, and scalable business right in the heart of Queenstown’s premier retail district.

For further information or to arrange a viewing, please contact specialist Business Broker Adrian Chisholm today on 021 727 888 or email adrian@tourismproperties.com or register online.